It makes no difference whether you're a policymaker battling obesity, or a manager trying to raise employee satisfaction for many of our plans, changes in behavior need to be made before you see any results....

Sometimes, all you need to bring about a significant change is twenty seconds of bravery. And this isn't just a catchy quote from a film. I've experienced it myself....

Behavior change is the major challenge of our times. At least, that's what the initiators of the mega project Behavior Change For Good are claiming....